One of the biggest problems for any business owner is knowing what to do in their business on a daily, weekly or monthly basis. Most people don t have a clue and stumble from one thing to another.
This ad hoc approach is a recipe for disaster. Would you get in a car and just start driving without knowing where you are going. Of course not!
So how do you expect your business to grow without an effective marketing maintenance plan.
Here s a simple plan to keep you on track.
DAILY TASKS
Answer email
This should be a priority. People expect a response at least within 24 hours. Gen Y mailers expect an answer in under 4 hours! Your quick response shows you are prompt and efficient and it helps build trust with the sender.
Post in Forums
Get involved in discussion groups or forums for your particular business. You can Google your industry + forum and get an extensive list to start joining and posting to. One of the best directories for forums is http://www.big boards.com
Make sure you post intelligent, value feedback or posts and do not blatantly promote your business. A lot of administrators will boot you out for mass advertising in their forums. Give before you want should be your motto.
Social Networking
Make sure you update, add to your Facebook, MySpace and Twitter accounts daily. Fresh content helps you rank better. if you want to drive massive traiffic to these sites contact me for more information.
WEEKLY TASKS
Write An Article
Write an article and submit it article publishers weekly. Make the content of value and close with a signature file that promotes you and your business. Ezine Articles is the best article publisher but Go Articles is also a great source. If you want to mass blast your articles to many directories I use www.isnare.com
PPC Campaign
Run a good PPC campaign on Google Adwords or Yahoo Search Marketing. You can get cheaper pay per clicks on Miva but the big boys have the market cornered.
Craigslist
Place your free ads on Craigslist. Stick to the US where this company works best
MONTHLY TASKS
Submit Your Site
Do this at least to five new search engines on a monthly basis. There s plenty of free url submission services for you to use.
Promote Your Company Events
Keep promoting your company events to your members so as to keep the fire burning.
QUARTERLY TASKS
Joint Venture
Seek out a joint venture partner to help build your business while helping him/her promote theirs. This cross marketing approach is very cost effective and can explode your business if you have the right partners.
Have A Rest
All work and no play makes Jack a dull boy. Be sure to give yourself some well deserved breaks. The 4 day weekend is a great bonus.
I hope these tips will move your business to new heights. It has for me. It ll work for you.
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